In 2000, the green Versace dress worn by Jennifer Lopez at the Grammy Awards gained extensive media attention. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday. Īfter the murder of Gianni Versace in 1997, his sister Donatella, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Versace also designed clothing for the Princess of Wales and Princess Caroline of Monaco. Versace has designed for various music artists, including stage and album cover costumes for Elton John in 1992 and outfits for Michael Jackson. In 1994, the brand gained international coverage from the black Versace dress of Elizabeth Hurley, referred in the media as "that dress". In 1993, Donatella Versace added the Young Versace and Versus lines. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china. Gianni independently controlled much of the brand, from designing to retailing. In 1978, the company launched under the name "Gianni Versace Donna” and opened its first boutique in Milan's Via della Spiga. In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. History and operations A dress by Gianni Versace Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. ( Italian pronunciation: ), usually referred to as Versace ( / v ər ˈ s ɑː tʃ eɪ/ vər- SAH-chay), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors.
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